In the last few years, it seems as though advertisers have been targeting music videos a lot more than ever before. I find this trend very interesting and effective. Whereas before, if a music video involved a cellphone it wouldn't be focused on much or branded, there is now clearly more attention given to these sorts of things. Nokia have advertised in music videos by getting stars like Beyonce and Rihanna to use their phones for texting in their videos. One recent one which stood out to me in particular was the video for Travie McCoy's song "Billionaire" in which he is driving around and giving away lots of stuff to people who need it. He is showing the world what he would do if he was a billionaire. However, instead of driving a Ferarri or a supercar, he is in a Mini-Cooper convertible, a car he ends up giving away. The official music video has had over 82 million hits on YouTube and would have been aired on MTV and other music channels around the world. This form of advertising by Mini is far reaching and these brands become cool by association.
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