There seems to be a big trend or campaign at the moment where cheap labour is being hired to wear posters, or human billboards and stand on a street corner or at a traffic light. Wow Patios is the most prominent product and Beds for Africa another. However, if I were ever to need either of these products I would most likely still find myself using the yellow pages or the closest store to home.
What annoys me about this form of advertising is how it almost seems cruel and insulting to the people, to make them stand at a traffic light doing nothing all day. Arguably it is better than being unemployed and at least they are making an income - but they are probably being paid next to nothing and I find it sad that people are being hired to stand and advertise like this. It might be because Cape Town road/public space laws prohibit simply leaving signs on street corners or putting them up on streetlamps??
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