Really liking this advert at the moment. Also found it online. I find it interesting how much it relies on intertextuality. VW are expecting everyone to know about "the force" and that the child is wearing a Darth Vader outfit from Star Wars. Star Wars is a phenomenally successful film series and a solid enough thing for VW to rely on people's knowledge of in order for their advert to work.
I also just think that the whole ad was made well from a cinematography point of view, to the music chosen and the mise-en-scene. Every angle and shot were thought out and you can see this as it pays off really well.
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