I know the journal was due this afternoon so I don't expect this to be considered in any of the marking, but I still think it is worth putting up after watching on TV this evening. I don't know whether it is because the ad has an exotic foreign appeal or a pretty girl in it which adds to the overall success I found in it, but I think the main reason it succeeds is because of the humour. It draws you in immediately and this could have something to do with being black and white?? (Black and white ads for me are associated with good quality - perhaps a result of Allan Gray campaigns) It is amusing and watching it makes me want smile and want to see what it is for.
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