Sunday 20th March - Virgin Active

Today I worked at Virgin Active. My uniform is made up entirely of red and carries five logos and before you have entered the club you have seen their logo at least three times. Outside the club, in the entrance and in the training areas, along with the red colour scheme and branding, are all of the words the company wants you to associate with it:
Laughing, Positive, Challenging the Norm, Value for Money, Chilling, Lunging, Stepping, Running, Flexing, etc. While you train you can't help taking these in at a conscious or sub-conscious level. Virgins current advertising campaign is made up of three steps: fall in love, be in love and stay in love. This in-house advertising is only meant to enforce this.