Watched MTV today and they are constantly playing all these MTV Switch adverts, to raise awareness for global warming and their campaign to fight it. The one I was watching was an animation showing deforestation and lumberjacks cutting down trees. What I found interesting was that the chainsaws in the animation were clearly branded as Ryobi and there was a close up shot where the viewer can identify this. The cutting down of trees in this context is negative, but Ryobi still chose to pay MTV to advertise like this. Perhaps it is because they simply want to advertise to a broader demographic and not the current target market, so that from early on, Ryobi becomes synonymous with chainsaws... Or because either way, you see a Ryobi chainsaw very effectively used to fell a tree...
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