I stayed at home most of today and so didn't feel that targeted by any advertising, but while my sister was home from Stellenbosch she burst out laughing at a Nutella advert on TV. The advert basically sells Nutella as a nutritious spread for your children, recommended for breakfast. That a chocolate-hazelnut spread on white bread could possibly be bought under the impression that it is really healthy for your children I find hard to believe.
However, the crucial point is when they show the Nutella being spread on to to bread, it made me go through to the kitchen, grab a spoon and eat Nutella. In food advertising, perhaps that is the strongest selling point: the actual display of the food in an ideal serving suggestion.
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