I am really enjoying the latest Heineken advert "The Entrance". I think a lot of it has to do with the song, "Golden Age" by The Asteroids Galaxy Tour. I didn't know the band before but have gone out of my way to download the song, which I really enjoy. The advert just makes you feel like if you drink a Heineken, you will look and feel like this guy, making such an entrance. There's not much more to it, other than its obvious appeal to men and its visually exciting and interesting direction. You want to see what he'll do next.
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