I recently wrote an essay on this advert and why I think it is so wrong because it uses the plight of prisoners and prison rape as a threat to drunken drivers. I think that fear of going to prison is not what is used as the tactic here, but rather a fear of rape in prison, as an extra form of punishment. This only entrenches the problems of our country more. However, that being said, this is the first drive dry campaign that has actually reached me. Not that I used to drive over the limit, but now I am aware of exactly how much alcohol I am taking in if I am driving. The advert scared me a lot. So it was successful then? But is it morally right to advertise like this? I don't know the answer to that.
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